Brand identity for a furniture workshop.

A coherent visual identity is not an add-on to a website - it is the foundation that makes a brand look like a brand everywhere: on the site, in search results, and in the hand of a customer who has just been given a business card.

For Stylowo i Nowoczesnie I designed the logo, the business cards and the advertising banners in the same style as the website - luxurious, visually rich, premium. The owner knew what he wanted, the brief was precise, the execution went without a hitch.

The challenge

A new furniture workshop needed everything at once: a logo, business cards, banners, social media graphics. And because its website was being built in parallel, the identity could not be a separate creature - it had to grow out of the same idea about the brand.

The stakes were simple: a customer who sees a roadside banner, then finds the social media profile, then lands on the site, should recognise the same company every time. Without that, the owner's 21 years of experience stay invisible under a random piece of graphic design.

The solution

I started with the logo and the palette, because they set the tone for everything built afterwards. A premium style, but with no ornament - restrained typography, plenty of air, and a colour accent that works as well on a business card as on a banner seen from a moving car.

On that foundation came the full set of materials: business cards, advertising banners and social media graphics. All designed alongside the website, so every element uses the same typography, the same colours and the same way of framing photographs.

The results

The end result is a coherent set of materials which, together with the website, forms one recognisable brand environment. From the first click in Google to a business card left behind after a meeting - Stylowo i Nowoczesnie looks the same.