A mobile computer repair service sounds simple - you turn up, you fix it, you leave. But convincing a customer to give up a trusted bricks-and-mortar workshop for someone who comes to their home takes concrete answers to concrete worries. How much does it cost? How far do you travel? Is this even professional? The Tech by Piech site had to dispel those doubts before the customer had a chance to raise them.
The challenge
Tech by Piech works in two areas at once: mobile computer repair and graphic design. It is a non-obvious combination which, presented badly, could raise doubts - can someone who does graphics really know hardware? The site had to build credibility for both lines of work in parallel, without diminishing either.
The biggest barrier on the repair customer's side was predictable: the cost of the call-out. A traditional workshop has a fixed address and charges nothing extra just for being there. The mobile model breaks that pattern - and if the site does not answer the question "what will the call-out cost me?" outright, the customer calls the competition.
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The solution
I went with a one-page site in Next.js with a single priority in the hero section: mobility as an advantage, not a compromise. The first screen says it plainly - we come to you, not the other way round.
The key technical element is an interactive coverage map with transparent call-out pricing. The customer sees exactly whether their address falls within range and what the call-out will cost - without having to phone and ask. It is a simple feature that removes the biggest decision barrier and shortens the path to contact.
Both lines of work are presented as equal blocks with dedicated calls to action. A repair customer who also needs a logo sees the design offer. A design customer whose computer dies sees the repair service. Cross-selling built into the structure of the site, with no pushy promotion.
A coverage map with call-out pricing
An interactive map removes the customer's main worry - the cost of the call-out - before they get a chance to ask.
SEO for local searches
The site is optimised for local queries about computer repair, right where the customer looks for the nearest help.
The results
The coverage map with pricing significantly cut the number of questions about call-out costs - customers now come to the conversation having already checked whether the service applies to them at all. That shortened the decision process and freed the owner from repeating the same information with every enquiry.
Presenting both services in parallel opened up a natural cross-selling path. A customer who came for a laptop repair finds out about the graphic design work along the way - and the other way round.